Over the next few months, Nescafe's red mug will be taking centre stage across their content platforms. So just before Ramadan they asked that we conceptualize and produce a series of stunning visuals that showcase shiny happy people drinking coffee in said red mugs. This was a challenge because usually we're better at creating content featuring weirdos doing disconcerting things. But we'd recently got plenty of practice with the Coca-Cola Karma campaign so we were ready! Our creative, production and of course in-house fashion teams put their magnificent minds together and the results are sooo pretty. Stay tuned for the roll out!