Sprite's 10 seconds of fame
With social trends moving at a pace faster than than Moore's Law, it has become increasingly normal for brands to focus on the platforms which they are more likely to succeed in or would have the largest fan base. Very few would take the risk of delving into a new social platform without looking at the experiences of other. But then again, very few brands are as daring as our digital marketing client Sprite Egypt. In Easter 2015, right about the kick off of the beach festival 3al Ganoub, We launched Sprite Egypt's Snapchat account, becoming one of pioneers in snapchat in the country and the very first Sprite account to launch on Snapchat.
Global took our lead, ensuring Sprite were on Snapchat around the world.