When our PR and social media client Alila Jabal Akhdar - a stunning luxury retreat nestled in the heart of Oman's Jabal Akhdar mountains  - told us they wanted to encourage athletes and fitness fiends to head to their little hideaway to train in the cool mountain air, we knew just the thing! 

We gathered 14 of the Middle East's fiercest most fun-loving  adventuratis, leapt into a fleet of Jeeps and headed from Dubai to Alila Jabal Akhadar. Packed with adventure and action, our #ReachYourPeak excursion was a true celebration of the outdoors, tailor-made to satisfy adrenaline junkies and nature lovers alike. Voyagers received the special “survival kit” packed with everything they would possibly need for the adventure; the only thing missing was an adventure itinerary!

MO4 organised three days of mountain biking, abseiling, mountain biking, a cliftop picnic, sunset barbeques, spa treaments! Brands that participated included: Puma, Jeep, Y Apparel, Havaianas, Praias, Palladium, Wildwood, La Vie Boheme & Essentially UAE.