Heineken #OpenYourCity

Men of the World Shadi Alfons, Mohamed El Shaarawy, Hussein El-Taarawy, Ashraf Hamdi, Taomour Othman and Mohamed Mekawy were chosen to opt out out of the obvious and explore Egypt through an unseen lens, all the while sharing their visual story on Instagram with the hashtags #OpenYourCity and #HeinekenEgypt.

Equipped with a travel bag, a map, a GoPro to document their adventures and a plane ticket, our travellers wandered off the beaten track as each of them touched down in a different city across Egypt; Cairo, Alexandria, Sharm El Sheikh, Aswan, Luxor and Hurghada.

What ensued was a discovery like no other (even better than Indiana Jones).