Launching a new nightclub with ambitions of packing out a 800 capacity space three times a week is no small task. A coming soon flyer won't quite cut it. Ahead of the opening of Cairo's new Alice in Wonderland inspired super club Wunderkind MO4 Network conceptualised an other worldly surrealist photoshoot to promote the essence of the venue before launch. Instead of utilizing the typical model types, we gathered 14 of Cairo's coolest, alternative crowd from a variety of different fields - from musicians and writers to entrepreneurs and promoters Some of whom had the social media numbers needed to make an impact, and some who had the personalities to give the campaign more than a smattering of integrity.