Ya Welad El Sharmoofers!

Three months ago we were approached by Battle of the Bands to help them tell the story of their mammoth undertaking - a nationwide search to uncover a new generation of Egyptian rockstar talents, culminating in a huge concert in Alexandria. 

Using the competition's ambassadors - superstar homegrown rockers Sharmoofers - we conceptualized and executed a two month campaign that leveraged not only our creative and production capabilities but also the power of our own content distribution channels, CairoScene.com and CairoZoom.com. 

The result was undoubtedly the country's most successful talent search to date, culminating in a mammoth sold out concert at the foot of the citadel in Alexandria.  

To kick off the campaign we invited the band members into our MO4 STUDIOS to shoot a series of promotional videos including this beautiful teaser video released on CairoScene.com, CairoZoom.com and the band's own social media platforms....



A few days later we released this tongue-in-cheek interview featuring YouTube star Ramez Youssef and two of the Sharmoofer's band members... 



This was followed up by a series of artworks depicting famous global albums covers given an Egyptianized twist... 




When it came the time for BOB to announce the 16 finalists, a concert was thrown at the stunning citadel in Alexandria where we captured the event and Sharmoofers performance in epic style.