Stella’s Nogoum El Mahragan platform, a hub for the distinctly Egyptian music genre that has woven itself into the very fabric of our contemporary culture. We filled the Nogoum El Mahragan feed (as well as the Stella Egypt pages) with interviews, reviews and mini-docu-features spotlighting the scene’s biggest players.

MO4 Network were given a brief to create a name for two new Fanta products. The flavour? Well one is berry, and the other is something between bubblegum and “no f*cking clue” and thus ‘Toot We Mesh Toot’ was born! This was followed with a fully-fledged digital campaign that includes production of three thematic copies and an accompanying social media strategy of 3D renders more trippy than any kaleidoscope.

Our relationship with Marriott International goes way back. Over the last 10 years we’ve told great big stories - creating and managing the social content - for multiple properties in their portfolio. Most recently we’ve been tasked with a mammoth regional project which sees us putting 15 new Marriott F&B outlets across the Middle East on the digital map. The brief was irresistible - “do whatever you want but make it awesome.” Talk about a dream client! In the last quarter we’ve launched a restaurant in Qatar and another in Dubai and most recently Garage at the W Hotel on Yas Island Abu creating a colorful cacophony of content.

When Al-Ismaelia for Real Estate Investment—behind Downtown Cairo's sweeping renovations and over 23 property acquisitions—approached us, we crafted one of our proudest strategies. It was a chance to take a bold risk, think outside the box, and tell Downtown Cairo's authentic story. Instead of simply selling on social media, we regenerated interest in the city’s heart, where Al-Ismaelia’s massive projects had gone unnoticed. That’s how @DowntownCairo’s accounts came to life, quickly drawing attention with raw, relatable content. Once the client embraced the idea, we launched a successful social media journey. Today, Downtown Cairo’s Instagram and Facebook accounts have hundreds of thousands of followers, making Wust El Balad trendy again, steeped in nostalgia—exactly what the client envisioned.

MO4 Network took over the social media creative and management for real estate giant Ora Developers. Their premier project ZED was launching offering various residential projects across Egypt, such as ZED East and ZED El-Sheikh Zayed, which are known for their luxurious living spaces and comprehensive sports and entertainment facilities.

MO4 was tasked to develop a social strategy that seamlessly communicates a vast array of USPs across several real estate projects to appeal to the lifestyles of A+ HNWI whilst ensuring to create engaging content with specific sales announcements and objectives.

Over the course of two years we grew ZED’s social media presence (now @oraegypt) to the most engaged with and followed real estate page in Egypt.

That time MO4 Network revolutionized Ramadan advertising in Egypt by shifting Coca-Cola from traditional big-budget TV ads to a fully digital, purpose-driven strategy. Unlike competitors like Pepsi and Vodafone, Coca-Cola redirected its TV budget to charity and relied solely on social media for engagement. Weeks into Ramadan, curiosity about Coca-Cola's absence peaked, leading to a strategic digital launch featuring a single TV spot directing audiences online. The campaign showcased inspiring stories of real Egyptians defying stereotypes, culminating in the #ثانية_تفرق activation, where every social post with a symbolic gesture pledged 1 LE to developing rural villages. The campaign went viral, achieving over 9 million post reach and participation from influencers, celebrities, and the public, redefining advertising during Ramadan.

To launch Egypt’s new gourmet supermarket The Grocer MO4 Network brought in Egypt’s beloved actress Sherine Reda for a launch copy that positioned The Grocer as a disruptor in the current market providing an elite shopping experience with an edge.

The Tap quickly became one of Cairo’s favorite watering holes with it’s quirky space filled with vintage game arcades, pint machines and constant live entertainment. We launched their pages with a series of animalistic, surreal artworks and branding before producing a shoot and video under our hashtag #LetsBeDifferentTogether.

The content followed four friends dressed in massive animal heads having a big lads night out whilst highlighting the different nights that make up The Tap – going crazy performing on the stage, playing beer pong, watching football, dancing and drinking till they can’t stand. Reeking havoc in the best way possible.

When all hell breaks loose, chomp on a Mega and the whole world disappears. For Mega's latest campaign to launch their double chocolate flavor we recruited famed actor Karim Kassem to re-enact his real life stressful moments on set.

MO4 has been working with various brands within the Nestle portfolio for over a decade on both social media strategy, digital creative and content production.

For the launch of Go Spot’s multi-sport apparel and equipment brand in Egypt MO4 recruited several top athletes to develop a high octane roll-out of visual content to be posted across social media

In 2015 MO4 Network became the first agency globally to be awarded the social media marketing account for any UBER account in the world! Straight off the bat in typical fashion we went off to create a series of authentic posts for the transportation behemoths that expressed all the key values UBER had been trying to communicate to this virgin market, educating Egyptians on what it means to have the power to get from A to B, immediately and safely, anywhere, in their hands.

In the period we took over, monthly active UBER users grew 6213% within that year making Egypt the fastest growing market for new users in the world. As the application's popularity grew UBER became available in other parts of Egypt, both big cities (Uber Alex) and holiday destinations (Uber TokTok in Gouna and Uber Sahel) and we traveled with them wherever they went to make sure people knew about it (and get a tan).

We've also been working hand in hand creating localized content to promote and covering their ever innovative regular out-the-box activations including for Valentine’s Day…

For our client jewelry brand Pandora, we opted to strike that cord of ingenuity, assembling a troop of incandescent - and somewhat camera shy - artists to don the Pandora Rose collection. With a spark of madness here and a stroke of genius there, these talented women confidently unleashed their creativity with the mesmerizing flare of the most amorous hour of the day: The Golden Hour.

The brief demanded fresh young faces filmed aesthetically in a location that could pass for any Arab country (so that the content could work regionally). So basically the exact type of content we make everyday before breakfast, which was probably what our long-standing clients music streaming platform Anghami were banking on when they asked us to create this snackable digital copy to promote their rebranding.

MO4 Network was commissioned by entertainment powerhouse MDLBEAST to develop Saudi Arabia’s first comprehensive platform for all things Saudi Arabian nightlife - the wheres, whens, whats and hows of every event worth going to.

A young and edgy digital hub related to party culture in a Kingdom going through a very public cultural shift (which we may have a little bit of experience in) we’re consulting on strategy (we did after all write the regional playbook for this type of content!), overseeing the platform management and having a little too much fun producing the daily content from memes to party guides to coverage.

MO4 Network delved into Red Bull’s TikTok strategy creating snackable content showcasing their official Red Bull athletes with the likes of basketball pro Nadine Selaawi, handball player Yahya El Deraa, footballer Taher Mohamed Taher, squash player Mohamed El Shorbagy and more. It was a social slam dunk with videos garnering millions of views.

MO4 Network were tasked with launching luxury dining brand ACL gourmet Greek culinary experience by the sea in Jeddah, Saudi Arabia. We developed a series of sultry content inspired by the city’s location and menu which quickly attracted tens of thousands of followers ahead of the establishment's public launch event.

When Egyptian real estate developer SODIC wanted to move beyond traditional marketing focused on payment plans, they partnered with MO4 Network to create a campaign that highlighted their innovation and vision for the future. The SODIC/IMAGINE campaign invited the public to design their dream future living spaces on a dedicated website, with AI generating personalized visualizations for each user. To enhance the campaign, MO4 PR engaged individuals from the creative, design, and tech industries to share their own visions of future living. We produced a series of interviews with high-profile creatives where participants discussed their ideas before seeing their AI-generated designs, encouraging viewers to create their own on the SODIC platform. The content was featured on SceneHome, MO4 Media’s platform for lifestyle, real estate, and architecture, reaching a highly relevant audience. Additionally, MO4 PR collaborated with AI artists to share their own designs and inspiration, further engaging audiences and directing traffic to the campaign’s website.

To build hype around Amazon’s White Friday sale, MO4 Network recruited a host of young KOL’s to showcase their style and shopping tastes ahead of the day, producing a series of digital copies that were published on Amazon and the KOL’s social media as well as CairoScene.

We recruited several KOLs to be part of new juice brand Aslan’s new campaign developed by MO4 which encouraged consumers to ‘try something new’ - the idea being to get out of their habits of the juice brands their used to and start drinking Aslan. The KOLs were tasked with experiencing new summer activities they haven’t tried before and documenting it for social-ready reels and tiktoks in their style.

As part of Wimpy’s launch in Egypt we rolled out weekly snackable content featuring young Gen-Z KOLs, creating fun engaging reels set around Wimpy’s menu items.

As part of our campaign for new water brand Good Water at COP 27, we recruited renowned adventurer and environmental advocate Omar Samra for a series of content that highlighted the brands intrinsic benefits.

SceneHome asked six extraordinary designers to build us a real-life ‘SceneHome’ at Cairo Design Week. The only brief was that they pick a room to create. The rest was left to their imaginations. The result was a stunning structure which attracted thousands of visitors across the week culminating in a dazzling finale closing party.

Kokomo set the scene for launch of SceneNoise’s groundbreaking label - NoiseRecords, journeying through the sonic landscapes of MENA whilst showcasing debut compilation album ‘Manshaa’. A constellation of 18 pioneering regional artists, including El Waili, Chiati, and the Ka2en crew (Kamikazem, Mabeyn, Gello and Trzy) who all took the stage with unforgettable performances with the music industries movers and shakers in attendance

CairoZoom joined forces with Creative Industry Summit to transform a hidden Downtown Cairo hangar into one of the season’s most talked-about parties for Cairo Photo Week.

MO4 Network brought together a dazzling crowd—from industry titans to indie artists—following their no-nonsense party ethos: great food, drinks, music, and an electric atmosphere. The Sage Experience wowed guests with extraordinary bites and a show-stopping presentation, while UAE photographer Waleed Shah introduced partygoers to Web3 through dazzling portraits of the night’s wonderful mix.

The international grand opening of Laduree by the Pyramids of Giza - organized by MO4 Network - saw guests from across Europe, the Middle East and of course Cairo descend upon the newly opened venue for an ethereal afternoon out of time fueled by the brand’s iconic deserts and the wonder that comes with the world’s most spectacular setting.

In the far reaches of Egypt’s vast Western Desert, Al Tarfa Lodgs has carved out an idyllic existence - a space for escape, an outpost for adventure and a reminder of Egypt’s incredible natural beauty.

Nestled in the Dakhla oasis, the lodge has received visitors from across the world – famed travellers and adventurers, politicians and Hollywood celebrities, all seeking a glimmer of the magic that this unique retreat promises. Most recently, this lush locale set the scene for our own SceneTraveller launch event, to which we invited an intimate group of inspiring storytellers to experience the magic for themselves.

SceneHome was born with a spectacular launch party on the shores of the North Coast. The event saw a dazzling array of leading players and brands in the design space, mixing, mingling (and partying!) with a host of media, music, entrepreneurial, fashion, and film personalities. We teamed up with leading design hub Esorus who brought this shared vision to life while using the opportunity to also launch their upcoming Design Haus concept.

XP Music Futures and SceneNoise hosted XCHANGE Cairo, bringing Egypt’s top music industry experts together to explore challenges and opportunities for growth. Held at Consoleya, the event featured a panel moderated by SceneNoise founder Timmy Mowafi, followed by workshops on XP’s pillars: Impact, Innovation, Scene, and Talent.

The night ended with a musical showcase at The Museum, Zamalek, with performances by Juno, Chiati, and Saudi DJ Vinyl Mode.

MO4 Network developed the Urban Picnic concept, originally as an activation for Jameson Whiskey, as an opportunity to gather together Cairo’s ‘cool kids’ for a laid back day-time party atmosphere. The setting was MO4’s own ‘Unicorn Garden’ rooftop overlooking Downtown Cairo. The party went on to reach legendary status with seven more Urban Picnic’s taking place before Covid, bringing together a who’s who from Cairo’s creative community for an unforgettable experience each time.

MO4 Network created a pop up cinema at our ‘Unicorn Garden’ venue overlooking Downtown Cairo for Netflix featuring life-size mock ups of scenes from the streaming platform’s horror series. A spooktacular guestlist was invited to indulge in a private screening of their latest show.

There’s nothing we love more than scouring out a sexy new venue, in this case the luscious Lucida, stocking up the bar, turning up the music, and gathering some of Cairo’s weird, wonderful, and wild creatives to JUST HAVE FUN. On this particular occasion, ‘twas the night before the 2023 edition of Creative Industry Mena the biggest and best gathering of creatives in the region - and as the event’s official media partners we felt it best behoves us to make sure everyone pre-gamed in style with a precocious pre-party.

For one extraordinary weekend, MO4 Network curated a seamless #MyCipriani experience for thirteen of the Emirates' boldest personalities, blending luxury and sophistication. From bespoke Cipriani trunks, House of Nomad outfits, and private Seawings flights to sleek Lamborghinis and drag racing at Yas Marina Circuit, every moment was meticulously designed. Guests were pampered with Le Soie Cosmetics and Huda Beauty, enjoyed sunset cruises by Azure Marine, and dined in Italian-style elegance adorned with La Marquise Diamonds. The weekend culminated in a sun-soaked finale at Saadiyat Beach Club, showcasing experiential storytelling at its finest.

As the official media partner of Cairo Food Week, SceneEats hosted a decadent Gelato party with Dolato, transforming a District 5 warehouse into a whimsical wonderland. Designed by Karim El Hayawan and Nehal Lehata of Design Point, with ice cream-themed projections by Hannah Patten, the Dolato Gelato Lab was pure magic. Guests sampled Dolato's new sugar-free treats before heading to the EATS room, where STZ spun 90s tunes and ‘scenegrias’ by Beausoleil and energy from Red Bull Egypt kept the party buzzing.

Men of the World KOLs were chosen to opt out out of the obvious and explore Egypt through an unseen lens, all the while sharing their visual story on Instagram with the hashtags #OpenYourCity and #HeinekenEgypt.

Equipped with a travel bag, a map, a GoPro to document their adventures and a plane ticket, our travellers wandered off the beaten track as each of them touched down in a different city across Egypt; Cairo, Alexandria, Sharm El Sheikh, Aswan, Luxor and Hurghada.

What ensued was a discovery like no other (even better than Indiana Jones).

MO4 invited a stunning guestlist to celebrate Concrete’s 35 Years of Egyptian Craftsmanship at El Gouna Film Festival

When Alila Jabal Akhdar, a luxury retreat in Oman's breathtaking Jabal Akhdar mountains, tasked MO4 with attracting athletes and fitness enthusiasts to their serene hideaway, we delivered with a bang! Our #ReachYourPeak adventure saw 14 of the Middle East's boldest thrill-seekers embark on a Jeep convoy from Dubai to Alila, where they tackled a three-day itinerary packed with mountain biking, abseiling, clifftop picnics, sunset barbecues, and spa treatments. Supported by top brands like Puma, Jeep, and Y Apparel, this adrenaline-fueled getaway perfectly blended adventure and luxury in the stunning Omani outdoors.