Pier 88 sets its anchors by the Nile

The notoriously discreet luxury brand hires an agency for the first time. 

Pier 88 is of course a staple of the gorgeous El Gouna resort scene, but no one thought the owners - including power players Naguib Sawiris, Bisho Trabolsi and Giovanni Bolandrini - would consider opening a second spot in Cairo. But a few short weeks ago, they anchored on the shores of Zamalek and with the move came the unexpected decision to hire, for the first time, an agency to manage their story. After making enquiries across the city, they felt MO4 was best positioned to deliver on the global quality content and luxury PR sensibilities they were aiming for. 

The fun kicked off with their opening, which naturally we decked out with the city's most beautiful people, ensuring our social and media story tellers were on hand to share the fabulousness with the rest of the city...