The Tap quickly became one of Cairo’s favorite watering holes with it’s quirky space filled with vintage game arcades, pint machines and constant live entertainment. We launched their pages with a series of animalistic, surreal artworks and branding before producing a shoot and video under our hashtag #LetsBeDifferentTogether.

The content followed four friends dressed in massive animal heads having a big lads night out whilst highlighting the different nights that make up The Tap – going crazy performing on the stage, playing beer pong, watching football, dancing and drinking till they can’t stand. Reeking havoc in the best way possible.