Gentleman Conduct, Genuine Content

For the release of our client Chivas's new Regal Extra whiskey we hit right on the nail with the drinks archetype - gentlemanly entrepreneurs, conducting feature interviews for CairoScene with some of the city's slickest business men including Ayman Baky, Fabia Donato and Rawy Rizk. The accompanying photoshoots featured the new bottle subtly placed in frame and the editorial hinted that the conversation, of course, was happening over a tipple or two. Check out the full interviews on