Toko #MangaMadness

Fanboys and fangirls descend on Dubai for the city’s ultimate annual geek-fest Comic Con. Toko Dubai decided to get in on the madness with a special 4-course ‘Manga Madness’ set menu with each dish named after a comic book or pop culture hero such as the SILVER SAMURAI smoked miso salmon, or the GODZILLA rib eye steak; chimichurri.

In order to promote the activation, we conceptualized the geekiest food shoot in MO4’s history stylizing the dishes with their superhero and villain counterpart figurines for a shoot that was highlighted across almost all of Dubai’s lifestyle publications.