Healthy salad restaurant Goodcals contacted us in the summer of 2015 to create a campaign that will get people's attention upon the re-opening of the Zamalek branch, and that's exactly what we did - delivering a campaign that even got attention from famed advertisement commentators Ads of the World. The photo series featured people stood as if for an embarrassing mug shot, holding a picture of their guilty pleasure with their weight replacing the usual height measurements behind them.
'We're back to get you out of a jam'

'Don’t wing your next meal, we’ve got you.'

'Forget all the burgers you smoked; we’re your Get out of Jail Free Card.'

'We’ll make your clean getaway a piece of cake.'

'He needed the cheese so we put up the bail.'

'Found spaguilty on all charges, we're your one phone call.'