Serena's Stories
When faced with promoting a restaurant where there's a dime a dozen, like Lebanese restaurants, it becomes important to focus on story telling to make the brand stands out. Enter Serena, a restaurant with a story. In the weeks leading to the opening, we built up the story of Serena, a woman who lived in the 50's - 60's Cairo with her family, with every incident in her life being translated into a new recipe in her cooking book (The restaurant's menu) along with authentic imagery of the elements that made up her life.
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"I can't keep up the twins' phases anymore. It seems like just last week it was cars, so I got them models of their favourites for their birthday. I find out today that they want to be astronauts... "It's like you don't even listen to us mama."
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